There are many ways for which a business can be run and each of these methods come with their pros and downfalls. In particular, there is a choice between using short term strategies or long term strategies for your business. In this article I'll be covering the short term strategies for online marketing and their pros and cons.
I think that whatever strategy someone chooses for their business depends on the business owners' personal circumstances, what they like, how much time they have to invest in their business, and most importantly, how much money they have.
For short term strategies, I find that the results are generated fairly quickly but they can be quite costly. So having a budget or lack thereof, is a strong factor in whether this really is for you.
2 Short Term Strategies You Could Think About Using For Your Business
For those of you who don't know what PPC is, it's Pay Per Click. PPC is a great short term strategy if you are looking for very quick, targeted leads. From experience, I can tell you that how quickly the results come for this method is staggeringly fast.
When I ran a PPC ad on Facebook, for my fan page, I got 30+ new fans overnight. And for my affiliate company, I got 30+ leads!
This might sound awesome and everything... but the bill for my PPC campaign made me freeze up and gasp in horror.
With PPC if you don't watch your ad campaign closely, prepare yourself for one hefty bill that could leave you with a very depleted bank account balance.
How it works is, you set a budget for the day on how much you're willing to spend. Each time a person clicks on your ad, you have to pay a certain cost. For example you set a daily limit of $10 per day, and you pay 30 cents per click. Once the total cost hits $10, your ad stops running for the day and it is reset to run the next day.
So the good? This short term strategy is a very fast way to generate targeted leads for your business. If you know how to convert your leads into sales then this should be a very good strategy for you. The ugly? It could destroy your budget if you don't plan before implementing it.
Next up is solo ads. One of the most popular and rewarding short term strategies out there in my opinion.
A solo ad is when you pay someone, usually a list broker, money for a certain number of clicks on an ad that you want the broker to distribute to their list.
So you write up an advertisement for something you want to promote. For an example lets' say the price for a solo ad is $75 for 250 clicks. Once your ad gets approved by the list broker, your ad will be shown to their list of leads until 250 clicks on your ad is generated. After that it will be withdrawn. Now out of those 250 people who have clicked on your solo ad, a fair number, probably around 100, will be added to your own personal list of leads!
Now that's when the email marketing fun begins!
Running solo ads is a very fast way for you to build your list. In internet network marketing, building a list is one of the most important things you can do for your business. The larger your list, the more chances of getting sales and sign ups.
Another good thing is you get to control how much you spend. There is no chance of you getting over billed like PPC. Usually there is a great range of prices for clicks to choose from. I'd like to say that solo ads are affordable for people who are low on cash, but the cheapest solo ad campaign I've seen is $75 for 250 clicks.
Depending on who you choose to purchase a solo ad from, the results for the number of people added to your list could vary. If you run a solo ad with a list broker who has had a lot of people propose the same ad for a product/service as you, don't expect a lot of added leads to your list.
This is one of those strategies where you get what you pay for. So if you find that the pricing is more than you can afford... well the only thing you can do is try to come up with the cash to pay for it if you think this is for you.
Since most short term strategies are done through upfront payment and billing, the moment you stop paying for them is when your business is stopped dead in its tracks.
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